While Tiktok is a fun application where individuals can participate in different trends or challenges, it can also be an extremely effective marketing tool. The algorithm is set up so that every video you post has a chance of going viral leading to opportunities for rapid expansion in social media presence, company growth, and unlimited experimentation. Here are three specific ways TikTok can improve your marketing strategy:
Makes it easier to reach a larger and more diverse audience: It may surprise you to learn that over 59% of users on Tiktok are over 25, which means that you will have countless opportunities to reach your niche audience within the Tiktok population.
Allows you to showcase personality authentically: No expensive equipment or complicated skill is required to make entertaining content on Tiktok. Connecting the viewer to your products and services with a relatable story or participating in a fun trend are great ways to be more effective in gaining potential customers.
Promotes traffic to the website: Creating engaging content will draw increased interest from users which can be a great way to get them to click on your profile and then direct them to your website or other social media platforms.
With the ever-growing popularity of engagement marketing across all internet platforms, Tiktok is a great source for businesses to advertise in a way that is genuine, and not contrived from the desire to simply push their product.
Many salespeople and business leaders live by the KISS methodology which stands for Keep It Simple Stupid. The idea behind this is that in the sales pitch, you want to avoid overcomplicating things and keep your explanations short and to the point. This doesn’t have anything to do with salespeople viewing their customers as having less knowledge but instead focuses on not wasting their time and getting to the heart of what need your product or service solves for the customer without bombarding them with too much unnecessary information.
The most important part of simplifying language is understanding the context of the sales interaction. There are definitely times when salespeople are going to talk to high-level executives or people that are very familiar with the industry your product or service is in; they will want to know more about how it will impact their lives. On the other hand, you might interact with developers or people who are much more technical and want to know a very different set of answers. So it’s important to be able to adapt to every unique situation as well.
When keeping your pitch precise and to the point, it’s doubly important to speak in a way that ties your product or service to the customer’s point of view. Putting things in simple terms requires a deeper understanding and level of expertise than just speaking in common jargon. Ask your sales managers to really listen to the phrases used by the customers in the stores, so they can really challenge their salespeople to simplify and clarify. Not throwing around formal language that might either bore people or go over their heads will have a huge impact on the quality of the sales conversations your company has as a whole, and ultimately the revenue your salespeople generate.
Ego drives us to do extraordinary things from pushing ourselves to be the best in our field, to having the confidence to talk to everyone in the stores. However, ego can also be a very destructive force disrupting one’s ability to plan, receive good advice, and accept constructive criticism. So here are three ways to make sure you are staying level-headed when the time calls for it and keeping your ego in check:
Accept praise graciously: It’s important to graciously accept compliments as they come and to remind yourself constantly that success is earned and not bestowed. You need to keep remembering that in order to be consistently prosperous, you must operate at a high level and continually earn it.
When someone disagrees, assume they know something you don’t: Instead of letting your ego control you and going on the attack when someone questions or disagrees with you, listen to their viewpoint. By listening to what they have to say, no matter how frustrating it might be, you might learn something new or see something from a different perspective that you did not see previously.
Constantly self-reflect: No matter what accolade you receive, you can always do better in any given situation. So ask yourself even in the best of moments how you could have done better. No one is at optimal performance when it comes to leadership; there is always something we can improve on.
Ego affirms a leader’s ability to take charge, but checking your ego shows a leader’s ability to take charge of themself. This is critical in developing any organization and achieving sustainable results.
Having dreams and aspirations are important for determining the direction your life is going in. But not having everything figured out regardless of where you’re at in life isn’t a bad thing either. Those people who allow their thoughts to be consumed by their fantasies are often just setting themselves up for disappointment. And no matter what your peers say, you don’t want to force your life into one career path or direction, because you will not be happy. If that’s not enough to convince you, here are three reasons to help you take your foot off the gas a bit and not stress over the direction your life is headed:
You can try out different jobs: You are going to need a job to earn money, so trying out a bunch of jobs, some less ideal than others, can be enlightening. Every work opportunity gives you a chance to learn something new and narrow down what you are looking for, and what you are looking to avoid in your future.
There are a plethora of others in your position: Not knowing your dream career can be frustrating, but it’s important to remember that plenty of other people are still searching for their passion as well.
You can think about your life path rather than just your career path: You can gain a new perspective of life because instead of tailoring your life around your career, you can tailor your career around your life. Take a step back, and examine what you want out of life to find the job that will help you achieve your goals.
The idea of obsessing over what your dream job is can be overly exhausting especially if you are worried about the direction your life is headed in. Use the tips above to help you ease your mind the next time you become overly concerned about your future.
It requires a great deal of practice to feel comfortable and confident in the choices you make. Making the biggest decisions can often be even more difficult because they will have the most impact on your future. Here are three tips to help you make the most of your important decisions:
Lay out all the facts: Right down everything tangible that you know about this decision so you can look at it objectively. Seeing what is there as opposed to an outcome or a factor you are simply imagining in your head can help you clear your thoughts and come to the right conclusion.
Trust your instincts: If you find yourself leaning one way right off the bat, trust it. Your instincts are there for a reason, and a lot of times they are steering you in the direction you truly wish to go. Conversely, if something makes you uneasy, steer away from it as it will probably make you unhappy in the long run.
Ask for help: One of the easiest ways to make sure your choice is the right one is to ask the opinion of those around you. Whether it’s your family or a close friend, asking for help can help you become reaffirmed in the route you are leaning towards, or help you shift your focus to another possibility you did not previously consider.
Once you have selected your choice, take action. These tips will help prepare you, but the only way to effectively determine if a choice is the right one for you is to carry it out.
Constantly comparing yourself to others allows them to drive your behavior and can be a recipe for unhappiness. Most of the time, when we measure ourselves against our peers, it can be a good motivator for driving improvement. But when we are constantly comparing every single aspect of what we do with what they are doing, we can become obsessed and that can be self-destructive. Here are three specific ways why overly comparing yourself to others can damage your growth potential:
Causes you to view yourself unrealistically: You will see that one small detail of someone else that you begin to overanalyze can ripple into you imagining things about yourself that aren’t even true. Maybe it comes easier for someone to initiate a conversation, but you are better at closing a sale. Obsessing over the failure to start the conversation will lead you to become more introverted and you will lose sight of the areas you do well in.
Fuels your insecurities: A lot of times we will compare the best qualities of our peers to areas we simply don’t exceed in. For example, basic characteristics like someone being taller than you. You can’t even control your height and it has nothing to do with who you are as a person. But obsessing over that insecurity could make you fail to see the great parts of yourself.
Lowers your confidence: Only looking at the great things of those around you will have you begin to lack confidence in yourself. You will begin to feel like you don’t do well in anything. This leads you to stop taking risks and participating in activities that are necessary for your personal growth.
It’s important to remember that you are unique, and have areas you specifically do great in. Don’t let the good fortune of others be a negative weight on your personal development.
While different people might measure success in different ways, those who are regularly successful share several similar characteristics. If you want to regularly be successful too, you should look to cultivate these qualities in yourself. Here are 3 highly regarded qualities that almost every successful person has said they embody:
Passion: At the heart of any objective, you need to care a lot about what you are striving for. Passion is energizing, and can help push you through difficult moments. But you can’t fake passion or expect it to ignite in you, so make sure what you’re doing is meaningful.
Willpower: You have the strength to see things through without wavering or procrastinating. So choose to get things done promptly even if distractions are pushing you to put it off till later. Make a consistent schedule and stick to it.
Creativity: Those who can think originally have a greater chance of success. So when faced with an obstacle to your goal, don’t just go through a checklist of ways to solve the problem. Think outside of the box and encourage creative solutions that others would not come across.
No one plans on being mediocre, so if you want to succeed, start incorporating the traits that will get you there and start living them out every day.
Prioritizing tasks effectively in accordance with future goals can ensure that every task you tackle drives value and keeps unimportant tasks from taking up too much space in your to-do list. You can drastically change the arc of your days and make the most out of your time at home and in the field. Here are three best practices we recommend for prioritizing how you tackle tasks:
Make a list: To give yourself a complete picture of what you need to accomplish, include both personal and workday tasks on a single list. Everything from chores around the house to time spent in the stores should be included. Then, prioritize according to urgency, importance, and reward.
Learn how to predict priority shifts: Through trial and error, begin to predict the exact project milestones where a process might break down and priorities would change. Whenever you see a possibility of a shift in priorities, adjust your schedule accordingly to get back on track.
Weigh-In Effort: It’s easy to become overwhelmed by the work and feel a reduction in productivity which leads to procrastination. If your to-do list becomes overwhelming, prioritize tasks that require less effort to get them out of the way quickly. Clearing out these tasks will give you some breathing room and generate a sense of accomplishment to motivate you to tackle some of the tougher obstacles on your list.
No matter how well you prioritize your time, there is only so much you can get accomplished in one day, and certain distractions are impossible to avoid. So it is important to remember to be realistic about setting goals, so you don’t create false expectations for yourself and the others around you.
Being unmotivated at work can be frustrating and can even put you at risk of losing your job if you don’t handle it properly. It’s normal to feel unmotivated, but it’s important to overcome your lack of drive and get back to the passion you once had. Here are three tips to help you rediscover your passion.
Visualize the long-term outcomes: Motivation can easily come back to you when you think about the bigger picture behind an idea. Don’t dwell on the negatives; remind yourself what you are good at, what you’ve done well to get to this point, and why you are doing what you’re doing.
Set SMART Goals: Your long-term goals should get you excited; if they don’t then revise them as needed. Set specific, measurable, attainable, relevant, and time-based (SMART) goals that will help keep you engaged and push you out of your comfort zone, without being too hard to reach.
Work with your body, not against it: It can be physically demanding standing in the stores for hours on end, trying to go up to people and sell. If you need a break, go for a walk and shake out the muscles or sit down for a minute or two. The idea is to make the customers feel comfortable, and if you aren’t even comfortable that task will be impossible. Gather yourself and then get right back to it!
By choosing one or two of these tips from this list as a starting point, you can rekindle the fire that you had when you first started your job, and continue back on the path to success.
Delegating is a very important concept for your business. By spreading out tasks to your team members, you can free up a large portion of your time to focus on actually running the business. However, transparency is key when delegating to make sure that everyone is on the same page, here are a few things that you should do when multiplying your capabilities:
Keep your team in the loop: Update your team regularly on what should be a priority so they are always up to date on what is most important for the project they are working on. Priorities change fast in business, and you can not expect your team to read your mind.
Clarify your expectations: Clearly set out deadlines at the start of each project including when you would like things done. If there are multiple aspects to each project, tell them in what order tasks should be prioritized. Be thorough on your end and do not underestimate the time it takes to do things. Setting unrealistic deadlines will only frustrate your team members, lower the quality of work, and can put your whole plan off schedule.
Give credit where it is due: Don’t take for granted your team’s capabilities. When they accomplish something ahead of time or come up with a solution for a problem, make sure you let them know that you noticed it and that you are pleased with what they have accomplished. This boosts morale and will help team members feel more confident in your leadership as you pass on more tasks to them down the road.
Delegation is a great tool, but do not just pass off the workload to get it off of your plate. This can send the wrong message to employees. Assign responsibilities based on your team members’ skill sets and you should be able to run a very efficient operation.
Even with the rise in e-commerce shopping, the weather still heavily impacts the consumer decision-making process. As the weather gets warmer and our spirits lighten in the summer, there is a higher trend towards self-indulgent spending which includes impulse buying. When examining consumer behavior trends over these next couple of months, you can design an effective marketing strategy that will play off these behaviors. Here are 3 specific ways that consumer behavior tends to change in the summer:
Nice weather motivates people to get out of their homes: People are more likely to leave their houses and interact in the community when they are less likely to get rained on. This means that over the summer months, when the weather is consistently warm and sunny, there will be higher foot traffic in brick-and-mortar stores. Running promotions on holidays like Labor Day are great ways to ensure that foot traffic ends up at your stand.
Shoppers are more likely to buy on impulse: The vacation attitude of summer puts shoppers in a much more relaxed mindset, and makes them more likely to make purchases without as much research or consideration. Running well-timed social media campaigns that coincide with sales promotions can be a great way to draw consumer attention towards shopping at the store.
The summer elements motivate consumer behavior: Shoppers respond well to the use of seasonal elements in your advertising. For example, some sellers will use halogen lighting to mimic that of sunlight in their stores which, in turn, gives shoppers the illusion of being outside in the nice weather. This puts them in a much more amicable mood and can contribute to them purchasing your product. Using warm colors either on your booth or maybe even wearing a bright tie can put consumers at ease.
In conclusion, the weather has a deep-rooted impact on consumer psychology. By implementing weather-responsive tactics in your marketing campaign, you will be able to achieve the best results this summer.
In today’s market, every business is always looking for different ways to gain a leg up against the competition. Outsourcing as a competitive strategy has grown over the past several years and is definitely advantageous for businesses. However, it’s important to take the time to determine what agency will best plan out a strategy that fits your company’s goals.
Hiring a reputable company that has established itself in the recruiting industry over several years will have a good network to acquire talent in place. This means that they will be able to easily and quickly help you find the best candidates for any vacant position. They have the advanced tools that are needed to best optimize their existing database to connect you with the most suitable candidates. After being around for so long, these recruiting companies also know what most firms are looking for to be successful in their industry so you will get top recruits based on your sector’s demand.
In addition, the amount of time and money that gets saved from outsourcing gives you a substantial competitive edge. Not only does the cost decrease when you hire an external recruiting company, but there is often flexibility when it comes to making payments to meet your needs specifically. You are also freeing up a large amount of your time. Without having to worry about the hiring process, you can focus on more important parts of your business.
So as long as you are able to encounter the right recruiting company that fits you, you will be able to find the best talent in half the time and free up your time to make sure you can focus on moving your company forward.
Xtra Mile Marketing Solutions lives by a philosophy of loyalty to our people and results for our clients. Our success is built upon standards of only promoting from within, leading by example at all times, and working hard.